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I believe that a brand’s success is supported by its ability to tell inspirational, engaging, and relatable stories-both visually and verbally.


This is where I play.

Hello, I'm Bradley Armstrong

View Work


MasterClass Photography

Our goal was to evoke the brilliance of an instructor, capture the essence of their craft, and create a sense of inspiration that ignites one’s curiosity.

Why not set the industry standard while we're at it.


MasterClass Holiday

Who said a BOGO campaigns needed to be soulless?



Current - 2021+

As a Brand Designer with over 18 years of experience, I've been able to explore the many different realms of design across an array of many different businesses. From video games to online education, I've acquired unique experience on how design is used to achieve business-level goals while maintaining the importance of great craftsmanship.

My journey now takes me deeper into the world of Brand Strategy. By developing the foundational ideas that help businesses support their product, I am able to support brands in their quest to tell their story to the world in unique, powerful, and relatable ways.


MasterClass 2015 - 2020

2015 Senior Brand Designer

Marketing Design Lead

Internal Brand Strategy 

2017 Brand Art Director / ACD

MasterClass Photography Lead

I built, scaled, and managed the entirety of the MasterClass Photography process. By managing a team of highly skilled photographers and retouchers, all with unique styles, we crafted an industry-leading aesthetic that is still being imitated by brands all across the world. 

Email Product and Design Lead

Developed and implemented key strategies and design components for the entire email ecosystem. From abandon cart followups to lifecycle engagement campaigns, this system was able to scale to provide potential and existing customers with customized and unique emails every single week. From its cultivation to its current state, we saw email become a consistent driver of over 14 million dollars in yearly revenue.

Marketing Design lead

Creative Team Manager

MasterClass Rebrand

MasterClass Live

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